Adobe’s guide defines affiliate marketing as a performance-based strategy where brands reward partners (affiliates) for driving tangible outcomes like sales, qualified leads, or conversions, with tracking handled via unique links and platforms that attribute actions and manage payouts. Key participants include the merchant (brand), affiliate (publisher/creator), consumer, networks/platforms, and agencies. Common commission models include cost-per-sale (CPS), cost-per-lead (CPL), cost-per-click (CPC), and advanced models like recurring or tiered commissions that reward long-term performance. To build a successful program, Adobe recommends strategic steps such as defining goals, choosing the right commission structure, recruiting and vetting partners, and leveraging AI and modern tracking to

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