Evolution of Intent: How LLM Intent Data Helps Advertisers Get Ahead
Evolution of Intent: How LLM Intent Data Helps Advertisers Get Ahead
As consumers increasingly use AI chat tools like ChatGPT, Gemini, Claude and Perplexity to research purchases, conversational intent is emerging as a valuable new advertising signal. Unlike traditional search queries, AI conversations can reveal priorities, constraints, use cases and buying timelines much earlier in the decision journey. Verve enables advertisers to activate aggregated, pseudonymized signals from opted-in AI users alongside search intent and zero-party data, without one-to-one targeting. Combining these signals gives brands a richer view of where consumers are in their journey, why they are considering a purchase and what they may do next, enabling more relevant targeting and predictive audience models.
