The Highspot article defines sales intelligence as the tools, data, and insights that help sales teams understand prospects better, personalize interactions, and close deals more efficiently. It explains that sales intelligence combines buyer intent, firmographics, engagement signals, and performance analytics to give reps a clearer picture of who to prioritize and how to tailor outreach. This intelligence improves forecasting accuracy, shortens sales cycles, and increases win rates by surfacing timely alerts (e.g., buying signals), recommending next steps, and revealing hidden opportunities in accounts. Highspot emphasizes that successful sales intelligence must integrate seamlessly with a company’s CRM and workflow tools so insights are actionable in context. It also highlights the impor

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