Article
Tourism Trends: Domestic and International Tourist Market
SiteMinder’s tourism trends highlight a travel industry being reshaped by shifting consumer behavior, technology, and new discovery channels. Travel is becoming more personalized, experience-driven, and influenced by sustainability and authenticity preferences. Booking journeys are increasingly non-linear, with travelers moving across multiple channels—especially online travel agencies (OTAs), which have now overtaken search engines as the primary starting point for hotel discovery. AI is emerging as a key influence, with most travelers wanting tools like price alerts and smarter recommendations. At the same time, event-driven travel is growing, with more people planning trips around concerts, festivals, and major events, often spending more and booking earlier. Overall, the modern travele
