Case Study
1:1 PERSONALIZED MARKETING
Sigmoid partnered with a Fortune 500 quick-service restaurant firm in New York, operating over 48,000 locations worldwide, to overcome limited personalization and complex coupon-matching logic. The client needed to engage customers through tailored 1:1 marketing to maximize revenues, profits, and customer lifetime value. Sigmoid delivered an advanced machine learning software solution implementing a multi-armed bandit approach to deliver personalized offers to the right people at the right time. By deploying Sigmoid's intelligent software, the client successfully streamlined offer matching, optimized long-term sales, and transformed their global marketing strategy into a highly targeted, profitable operation.
