2021 State of External Data Acquisition 2021 Mar2021 State of External Data Acquisition 2 Table of Contents 2 3 7 9 10 11 12 14 15 16 17 18 20 21 23 24 Table of Contents Introduction & Key Findings Who We Surveyed - Job Titles & Data Responsibility Value of Data Acquisition and External Data Strategy Time & Money Spent on External Data Acquisition Engagement with Data Providers Types and Scale of External Data Bought by Organizations & Usage Goals Top Inhibitors to External Data Acquisition Challenges Acquiring and Onboarding External Data Data Acquisition Tasks Ranked by Effort & Complexity Use & Plans for Data Acquisition Tools & Platforms Data Acquisition Tools Proliferation External Data Acquisition – Plans for 2021 External Data Budgets (Acquiring & Onboarding) - 2021 vs. 2020 Indust

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