A healthcare company in the mental health sector partnered with DemandFarm to improve strategic account performance and pipeline visibility. The team struggled with limited insight into past customer engagements, difficulty leveraging relationships, poor visibility within Salesforce, and challenges tracking revenue across customers with multiple business units. These gaps made it hard to understand deal history and accurately visualize account growth opportunities. DemandFarm addressed these issues with its Account Planner Starter solution, which standardized account planning and centralized deal, relationship, and revenue data. The result was clearer visibility across complex accounts, stronger relationship management, and improved sales execution, ultimately driving a 30 percent increase

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