Essedi S.p.A., founded by Lello Caldarelli, markets the Antony Morato menswear brand embodying cosmopolitan Italian fashion through wholesale, retail, and e-commerce channels, expanding into over 60 countries with dynamic, accessible collections inspired by global city lifestyles. Lectra's Kubix Link PLM delivered 360° collection management, streamlining product development, centralizing data across diverse channels, and enhancing collaboration between design, production, and sales teams. This unified platform accelerated time-to-market, optimized inventory across international markets, improved collection planning accuracy, and boosted operational efficiency—empowering Antony Morato's global growth while maintaining brand quality and cultural adaptability.

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