A fast-growing multinational FMCG major operating across twenty countries struggled to capture market share and gain visibility into demand within the fragmented retail landscapes of India and Vietnam. EdgeVerve software resolved these visibility gaps by deploying its TradeEdge salesforce automation platform to completely digitize field operations. The software equipped over 2,300 users with an intuitive mobile application, replacing manual data collection with real-time retail intelligence. By streamlining daily field workflows, the platform significantly optimized sales representative performance and minimized market friction. Ultimately, EdgeVerve software transformed the company's regional execution, empowering the billion-dollar enterprise to achieve over 50% growth in retail market c

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