A Switzerland-headquartered top-5 global pharma giant enabled personalized campaign journeys via Indegene's customer data platform for its US division, prioritizing digital marketing to boost engagement and NPS across multiple brands. Challenges included poor user engagement from inability to gather cross-channel preferences on owned assets and ad-hoc decisions due to lacking HCP behavior insights. Indegene's software unified data collection, unlocked deep behavioral analytics, and powered tailored user journeys, transforming fragmented efforts into precise, high-impact campaigns that elevated customer experience and performance.

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