A case study from SugarCRM details how LOOK Cycle, an iconic cycling brand, revitalized its operations using SugarCRM. Facing tough competition and fragmented customer data from diverse sales channels (B2B and B2C), LOOK Cycle struggled with inconsistent customer experiences and inefficient sales processes. By implementing SugarCRM, the company successfully centralized its disparate data sources, gaining profound insights into both direct and indirect customers. This strategic move allowed LOOK Cycle to establish a unified, high-performance digital platform. The results included enhanced customer experience, optimized sales representative activities through improved scheduling and monitoring, and the ability to better leverage existing customer interactions for upsell opportunities, solidi

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