This success story describes how a Nigeria‑based utility billing platform scaled its user base and business through data analytics. Founded in 2016, the platform enables consumers to digitally purchase utilities such as electricity, cable, and broadband services across eight major Nigerian cities. Its ease of use and efficient merchant onboarding helped it quickly gain trust, leading to partnerships with nine of Nigeria’s eleven power distribution companies. By applying data analytics and software engineering, the platform improved operational efficiency, gained stronger insights into user behavior, and supported rapid growth, enabling better service delivery, reduced data-related inefficiencies, and a more scalable, reliable digital utility ecosystem.

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