A regional distributor of electrical, HVAC, and plumbing materials launched a short-term incentive travel promotion to recover revenue lost from a major partner and increase wallet share among existing contractors. Participants who achieved a 10% year-over-year growth target earned escalating rewards, from a 5-night trip to luxury merchandise. The program generated $2.5 million in revenue, a 39% sales boost in the target group, and $350,000 in gross profit growth. Its success led the client to plan a long-term points-based loyalty program to sustain momentum.

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