ABM training & consulting for a virtual telecom operator helps improve lead quality and sales velocity by over 60%

6 Pages

This case study outlines how Exotel enhanced its sales velocity and lead quality by over 60% through ABM training and consulting by The Smarketers. It describes initial silos among marketing and sales teams, the adoption of HubSpot and other MarTech tools, the creation of structured ABM workflows, and improved collaboration via SLAs—ultimately resulting in more qualified leads, increased opportunities, and better sales-marketing alignment.

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Case Study

ABM training & consulting for a virtual telecom operator helps improve lead quality and sales velocity by over 60%

ABM training & consulting for a virtual telecom operator helps improve lead quality and sales velocity by over 60%

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