This success story highlights how Clientela, a New York–based technology company, accelerated its software release cycles and improved scalability by leveraging AWS and DevOps practices. Clientela supports major e‑commerce platforms with data‑driven CRM solutions and has delivered over 100 integrations for Fortune 500 brands. Facing operational challenges that slowed deployments and limited scalability, the company adopted AWS services and DevOps automation to modernize its infrastructure. By implementing cloud-native tools and automated deployment pipelines, Clientela improved release speed, system reliability, and scalability. The transformation enabled faster innovation, better performance, and seamless growth to support its expanding global customer and retail data ecosystem.

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