Acting on LinkedIn Events delivers impact for BNP Paribas The Challenge • Grow awareness of Act for Impact and BNP Paribas’ support for social entrepreneurs • Connect to an audience of social start-ups and relevant influencers • Build an active community around the Act for Impact LinkedIn Page • Start conversations with social entrepreneurs and start-ups around BNP Paribas’ role in scaling businesses 264 unique participants attended the event live, a 51% participation rate 180 social actions with sttendees engaged for an average of 29 minutes each 700 views of the event in a single day drove by LinkedIn Carousel Ads 514 registrations delivered by LinkedIn Event Ads for the event at a conversion rate of 18% and a cost per registration of €15 This represented 87% of all event re

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