adidas partnered with Akamai to defend its global ecommerce platform against increasingly sophisticated bot attacks that threatened revenue, customer trust, and site performance during major product launches and seasonal shopping events. The retailer faced scalping bots, credential stuffing, account takeover attempts, scraping bots, and checkout abuse that disrupted legitimate purchases and strained infrastructure. By implementing Akamai Bot Manager, Account Protector, and Content Protector, adidas established a multilayered defense capable of detecting and mitigating malicious automation in real time while preserving seamless experiences for genuine customers. The solution reduced fraud, protected customer accounts, blocked unauthorized scraping, minimized infrastructure strain, and impro

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