Lucky Brand, in partnership with MERGE, revitalized its affiliate strategy by leveraging Partnerize software to target high-value influencers, bloggers, and loyalty sites. Using the platform’s Discover engine, they efficiently recruited and activated key partners to expand the brand's reach to new audiences. Partnerize’s dynamic commissioning tool proved essential, allowing the team to accurately track new customer orders and implement performance-based rewards to incentivize growth. By utilizing these advanced technological capabilities, Lucky Brand gained the precision and visibility needed to cultivate impactful relationships, effectively transforming their affiliate program into a scalable engine that consistently delivers high-value, net new customer acquisition.

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