THE CHALLENGE In the highly competitive Thai market, keeping so many customers happy and loyal is a challenge that AIS is determined to meet by delivering exceptional customer experience. AIS had been using a Greenplum database, which struggled to support the company’s growing volumes of data. The system required the data to be pre-aggregated prior to analysis, a practice which was time-consuming, and restricted drill-down later on. Queries took hours, in some cases days, and complex joins could not be completed. T o be able to offer customers a tailored experience, business intelligence users at AIS need fast and cost-effective access to their massive amounts of customer and CDR. THE SOLUTION Using SQream DB, a data analytics acceleration engine, AIS implemented a Smart Ben

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