CleverTap's case study illustrates how its omnichannel engagement platform empowered leading Indian online fashion retailer, AJIO, to achieve substantial growth. AJIO faced the challenge of scaling rapidly while maintaining strong individual customer connections and delivering hyper-personalized experiences. Through CleverTap’s dynamic personalization, pre-built templates, and real-time segmentation, AJIO reported a remarkable 4X increase in conversions and a 16% rise in users completing the 'Add to cart' step post-sign-up. This demonstrates the platform's ability to boost brand memorability, improve customer engagement, and deliver significant ROI within the competitive e-commerce sector through targeted, data-driven customer journeys.

Join for free to read