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Case Study

Akamai builds trust in its CRM by cleaning data 300x faster.

Akamai builds trust in its CRM by cleaning data 300x faster.

Akamai builds trust in its CRM by cleaning data 300x faster.

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Global content delivery and cloud service leader Akamai Technologies struggled with an aging CRM instance plagued by a massive volume of duplicate records, which crippled sales productivity, created internal distrust, and forced staff to waste valuable hours on manual cleanups. To eliminate these operational bottlenecks and restore data integrity, the company implemented Validity software. This powerful solution transformed their database management by automating record merging and identifying inaccuracies with unprecedented speed. By leveraging Validity tools, Akamai successfully cleaned its data 300 times faster, empowering its sales team to eliminate duplicate work, build absolute trust in their CRM, and refocus entirely on revenue generation.

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