As AI-powered search increasingly influences purchasing decisions, Akamai recognized that traditional SEO alone was no longer enough to maintain brand visibility. To address this shift, the company developed AI Brand Presence, an edge-based solution that detects AI agents, restructures web content into machine-readable formats, and delivers optimized experiences without altering the user-facing website. The platform also provides insights into AI citations, mentions, and competitive positioning, allowing teams to measure and improve performance across AI answer engines. Initial deployments produced an 85% increase in citations, a 364% improvement in brand presence for non-branded prompts, and stronger competitive visibility within ChatGPT. By combining real-time optimization with AI-specif

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