www.castleford.com.au ALDER IP CASE STUDY: SMALL BUSINESS CONTENT MARKETING2 P 03|Opportunity P 06|Solution P 10|Results P 13 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Alder IP 3 www.castleford.com.auABOUT ALDER IP Alder IP is a boutique law firm of intellectual property (IP) and trademark attorneys based in Sydney. They pride themselves on their no-nonsense approach, offering individuals and organisations a fixed quote price on each stage of the IP commercialisation process. As specialists in their field, the Alder IP team is able to bring a wealth of experience and expertise to each case. The firm is headed up by Anthony Alder, who is also a board member of the Australian Professional Standards Board for Trademark and Patent Attorneys. Like any succes

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