BACKGROUND Will Gibson mixes family farm activities with his full time role as a genetics consultant with NeXtgen Agri. There he is primarily responsible for advising clients across New Zealand on how to get more value from the livestock data they are collecting. CHALLENGES “I know there’s a heap of value to come out of EID tagging by actually finding out what a flock is doing, without really doing any more work,” say Will. “Farmers have animals at the yards more than they actually think they do, and a lot of those times when they’re there, they could be collecting something on them.” But before tagging any sheep or cattle with EID tags, Gibson advises farmers to really focus on what data they want to collect and what they want to gain from it. Common goals among his clients i

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