© 2021 Coupa Software. All rights reserved. CUSTOMER STORY American Eagle Outfitters Confronts Supply Chain Complexity with Innovation and Intelligence American Eagle Outfitters (AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. As a design-led retail company, AEO owns every aspect of clothing design and manages end-to-end supply. In stride with global retail trends, the company’s e-commerce channels were experiencing a consistent rise in demand – along with rising customer service expectations. As a result, AEO sought out innovative ways to fulfill the influx of small, direct orders in contrast to their standard bulk distribution to phy

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