1 THE COMPANY LOOKS TO BOOST HOLIDAY SALES; AFFIRM UNPAID EFFORTS A top 5 global leader in TV manufacturing became an industry powerhouse more than a decade ago by employing a unique, tightly controlled distribution model that delivered its products from its manufacturing plants directly to the big box stores that sell its products. The company was aiming to have a great 2019 holiday sales season, but as it geared up for a hopeful TV-buying frenzy, it utilized LeadsRx for a better understanding of how its sales ecosystem was working. Historically, the company had kept ad spend low, relying on high brand name recognition. It asked LeadsRx to step in to provide attribution insights into all of its marketing channels, with a focus on organic (unpaid) channels and the top converting c

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