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Case Study

Appliance Retailer Closes the Empathy Gap and Increases Order Rate 16%

Appliance Retailer Closes the Empathy Gap and Increases Order Rate 16%

Appliance Retailer Closes the Empathy Gap and Increases Order Rate 16%

Blast Analytics & Marketing
Pages 2 Pages

A large appliance retailer struggled with declining transaction rates because late-stage zip code entry caused pricing confusion and unexpected shipping costs. Seeking to align their digital experience with customer expectations, they partnered with Blast Analytics & Marketing. Blast utilized advanced optimization software to analyze user journeys, identifying the critical friction point where product information misaligned with regional availability. By implementing strategic data-driven enhancements, Blast helped the retailer streamline the zip code collection process, ensuring accurate pricing and availability visibility from the start. This intervention successfully eliminated user frustration, restored pricing transparency, and significantly improved the retailer’s overall conversion

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