An HCP digital engagement advertising firm relied on a legacy ASP.NET MVC and SQL data management system to ingest and dedupe growing healthcare datasets for targeting and insights, but performance degraded and syncing across apps became difficult as volume increased. Synoptek modernized the platform into a cloud-native, microservices-based architecture with separate Web and Data APIs, a new mobile-ready UI, dynamic and guided search, third-party integrations for email hygiene and social distribution, automated testing, and a Snowflake data cloud supported by .NET 5, React, FastAPI, and AWS services. Outcomes included reducing delivery turnaround from one day to 5–15 minutes, improving query execution by up to 90%, increasing workforce productivity by about 50%, and cutting business-facing

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