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Case Study

Arvest Premier Solutions

Arvest Premier Solutions

TransUnion
Pages 2 Pages

Arvest Bank offered $2,500-$30,000 consumer loans via direct marketing, targeting prospects based on risk and financial profiles like revolving debt payoff potential, but response rates lagged—especially in low-risk tiers—threatening portfolio balance. Partnering with TransUnion, Arvest deployed advanced analytics software that refined targeting, boosted solicitations' effectiveness, elevated low-risk responses, and surged overall bookings within desired tiers, optimizing growth and risk management.

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