Case Study
AspenTech and Apps Associates Leverage Salesforce to Drive Business Growth and UX Through User Certification Program
AspenTech and Apps Associates Leverage Salesforce to Drive Business Growth and UX Through User Certification Program
AspenTech’s manual user certification program limited participation and slowed growth, with only 40% of registrants completing training due to inefficient processes. Apps Associates developed a custom Salesforce module to automate enrollment, payments, training, and certification delivery within a single platform. Delivered in just eight weeks, the solution streamlined operations and significantly improved user experience. Certification completion rates rose to 100%, and total certifications exceeded targets with 1,700 completions. The transformation enabled scalable training programs, improved product adoption, and supported revenue growth through enhanced customer engagement and cross-selling opportunities, positioning AspenTech for continued expansion.
