Aspire Bakeries is a North American baking company operating 14 bakeries and serving both foodservice and retail markets with premium breads and sweet baked goods such as cookies and donuts. Its portfolio includes well‑known brands such as Otis Spunkmeyer, a leading foodservice cookie brand, and La Brea Bakery, a popular artisan bread brand. Aspire Bakeries maintains a strong multi‑channel presence across quick‑service restaurants, grocery and retail stores, and foodservice operations. While the company was already a transportation management system user, its environment was fragmented, limiting its ability to fully leverage available TMS data. This created the need to better unify and use transportation data to improve visibility, coordination, and decision‑making across its complex, mult

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