Auto Trader, the UK’s largest digital automotive marketplace, manages massive traffic volumes, with the majority of its fifty-five million monthly visits originating from mobile devices. To address risks associated with visibility gaps and potential performance delays, the company sought to enhance its monitoring capabilities from an external perspective. By deploying Keysight software, Auto Trader gained the critical insights necessary to optimize its complex digital environment. This implementation allowed the team to proactively identify and resolve performance issues, ensuring an unrivaled, seamless experience for its engaged audience and maintaining the operational integrity of its vital vehicle-buying platform.

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