This case study explains how Radial optimized e‑commerce order fulfillment by implementing an autonomous mobile robot system from Dematic at its fulfillment center in Groningen. As a global third‑party logistics provider serving fashion brands, Radial operates multiple fulfillment centers across Europe and requires flexible, high‑performance operations to meet diverse customer needs. To maintain its leadership in e‑commerce services, Radial selected a bin‑to‑picker AMR solution that improved picking efficiency, speed, and scalability. The automation enables Radial to adapt quickly to customer requirements, streamline order processing, and enhance overall fulfillment performance while supporting continued growth in a highly demanding e‑commerce environment.

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