AWWG continues to leverage the digital transformation of its brands with Kubix Link PLM
AWWG continues to leverage the digital transformation of its brands with Kubix Link PLM
4 PagesAWWG drove digital transformation across its Pepe Jeans London, Hackett, and Façonnable brands to boost productivity, efficiency, and sustainability using Lectra's Kubix Link PLM. This adaptable platform provided 360° visibility into design-to-production processes, centralizing product data from multiple sources in one collaborative application—eliminating silos and fragmentation. Already implemented for Pepe Jeans London's Spring-Summer 2023 collection, Lectra accelerated workflows, enhanced team coordination, ensured industry compliance, and minimized environmental impact while preparing rollout to other brands for optimized collection management.
