The case study explains how BavariaDirekt modernized its pricing operations to deliver faster, more personalized digital insurance experiences. As part of the Versicherungskammer Group, BavariaDirekt found its legacy pricing processes too time‑consuming and complex, requiring manual updates across models, tables, and online channels. In 2018, the company adopted a modern, end‑to‑end pricing platform from Earnix to streamline these activities. The transformation reduced effort and deployment time, improved pricing accuracy, and enabled greater personalization across products. As a result, BavariaDirekt enhanced agility, supported digital growth, and strengthened its ability to compete effectively in the online insurance market.

Join for free to read