Case Study

Benefitfocus Employer Group Member Warm Welcome: Reducing Operational Costs While Educating New Hires

Benefitfocus Employer Group Member Warm Welcome: Reducing Operational Costs While Educating New Hires

Benefitfocus Employer Group Member Warm Welcome: Reducing Operational Costs While Educating New Hires

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To reduce high operational costs and improve engagement, a client replaced 11,000 monthly paper mailers with Ushur’s Conversational Apps and Invisible App technology. This digital transition provided employer group new hires with a secure, interactive way to learn about their benefits. By moving away from one-way physical letters, Ushur enabled a HIPAA-compliant, two-way communication channel that empowered members to easily ask questions and receive timely support. This automation not only met the members' preference for sustainable, digital options but also transformed a costly, static onboarding process into a seamless, responsive experience that significantly increased engagement and operational efficiency.

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