Berkeley, California Optimizing for Efficiency Across Every Neighborhood Being able to pay with ParkMobile reduces reliance on physical infrastructure and presents new opportunities for managing a large supply of parking. Gordon Hansen Senior Transportation Planner for the City of Berkeley “ “ Case Study Background The City of Berkeley is made up of an array of distinct neighborhoods within a moderately dense urban environment in the East Bay of the San Francisco Bay Area. According to Gordon Hansen, Senior Transportation Planner for the City of Berkeley, “Berkeley is a mid-sized city with an out-sized reputation.” With University of California, Berkeley located adjacent to downtown, the City has a diverse set of constituents living near the university and in its s

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