Beyond the fun, how gamification adds science to your customer loyalty A Formation White Paper / September 2020 ACME Grocery Purchase ?? Broccoli, ?? Melon and ?? Bananas to earn 200 pointsCustomer Loyalty Is the Cornerstone to Any Brand’s Success Factors like price, quality and value have diminished in importance, as consumers put more value on their personal experience with preferred brands. Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. 1 Loyal customers also deliver a greater lifetime value (LTV), of as much as 10x their first purchase. And they drive revenue; nearly half of an eCommerce store’s revenue is created by only 8% of thei

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