Blaco s.r.l., Italy's largest online distributor of professional supplies for beauticians and hairdressers, uses SALESmanago to optimize marketing and customer engagement. Key challenges included improving email deliverability and customer segmentation. By integrating tools like Recommendation Frames, segmentation matrices, pop-ups, and the Personal Shopping Inbox, Blaco streamlined operations and enhanced personalization. Results showed 14% of transactions generated by the Personal Shopping Inbox, 38% from Recommendation Frames, and a 460% higher open rate for automated emails. This comprehensive approach boosted customer interaction and sales while maintaining a clean, effective contact database.

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