Why Adform: As an existing Ad Server, DMP, and DSP customer, BMW wanted to harness Adform’s DCO solution to fully explore the potential of data activation and personalized creative messaging. Challenges: BMW’s aim was to increase their sales through customer-centric and cost-efficient digital advertising. In order to find relevant audiences, BMW sought a way to activate their first-party data to find similar users online. Additionally, the company needed an efficient way to showcase the multiple colors and models of their car range through their digital ads. Solution: Adform’s DCO Solution gave BMW the power to create over a thousand ad variations by uploading a simple spreadsheet. Not only did this save time and money, but ensured the right car model was tar- geted at the most r

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