Case Study
Boohoo Protects Its Brands and Saves Time and Money with Abnormal
Boohoo enhanced its email security by adopting Abnormal AI’s behavioral AI-based solution, effectively addressing a surge of advanced email attacks, graymail, and spam that bypassed their traditional secure email gateway. Abnormal’s AI prevented credential phishing, invoice fraud, and impersonation attacks across Boohoo’s global fashion brands, saving time and money by automating threat detection and response. This strengthened protection helps Boohoo safeguard its high-profile online presence, extensive supply chain, and millions of customers worldwide.
