A US‑based consulting firm specializing in business analysis and strategic management sought to boost the effectiveness of its TikTok campaigns through automated data management. With over 1,000 professionals and more than a decade of experience, the company supports thousands of small businesses and MSMEs in improving performance. During initial discussions, the client highlighted challenges in managing TikTok campaign data efficiently. Daily data collection for specific music IDs was manual and time‑consuming, while extracting key engagement metrics such as likes, views, comments, and shares lacked automation. Reliance on manual Google Sheets integration reduced accuracy, slowed analysis, and limited timely optimization of campaign performance.

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