Leading e-commerce retailer Boozt experienced severe deliverability issues—including Microsoft inbox placement rates dropping to zero—after transitioning from a shared IP address to a new dedicated IP. To overcome this critical challenge, the company partnered with Validity to implement a comprehensive IP warm-up strategy and utilize Sender Certification. These powerful software solutions transformed their deliverability operations by establishing a trusted sender reputation and successfully navigating strict mailbox provider filters. By leveraging Validity tools, Boozt rapidly improved its relationship with major mailbox providers, recovering critical audience reach and ensuring reliable, high-impact campaign delivery to millions of shoppers.

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