Bright Horizons: Sales Training Boosts Early Education Center Enrollment; Conversion Rates Increase 30%
Bright Horizons: Sales Training Boosts Early Education Center Enrollment; Conversion Rates Increase 30%
1 PagesBright Horizons Family Solutions, a leading provider of employer-sponsored child care, early education, and work/life solutions serving 700+ clients including 90+ Fortune 500 companies across the U.S., Europe, and Canada, sought to boost enrollments at Massachusetts community child care centers amid economic challenges. Relying primarily on non-sales staff, the company needed stronger conversion capabilities. RAIN Group's powerful software delivered targeted sales training that elevated staff performance, drove 30% higher conversion rates, and accelerated enrollment growth through enhanced marketing and persuasive enrollment conversations.
