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Case Study

Build-a-Bear

Build-a-Bear

Build-a-Bear

HA Logistics
Pages 4 Pages

Copyright © 2004, 2005, HA Logistics 4/14/2005                                     “The HA Logistics team provides great service.” -John Matthews, Director of Logistics, Build-A-Bear Workshop Build-A-Bear Workshop provides a make your own stuffed animal interactive retail- entertainment experience, with 165 stores in 39 states and Canada as of October, 2004. Recently, Build-A-Bear has expanded to event and sports venues, with the “Make Your Own Phanatic” concept for sports fans in Philadelphia. In November, 2001 Build-A-Bear was growing rapidly, with revenues increasing to $106 million for the year. The executive team focused on growth with great success, adding 32 new stores. With

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