Case Study

C C a a s s e e S S t t u u d d y y

C C a a s s e e S S t t u u d d y y

            C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y    !   " !  #$    "   % # # ! &  '    ( )( *+( ,- (  *( &( ./(   0  # #!- ( 1(  1( &2(  1/( 31/(  &4( , &#5   # !   6# 5 66 7  Pacific Marketing is a progressive agency that prides itself on being savvy, customer service focused and ahead of the technology curve. The agency wanted a software package that shared those same traits. It must keep up with changing Microsoft Windows® technology, have easy-to-

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