C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y Anna Cascioli, Accounting Manager, and Mark Johnson, Vice President, Sales Dave Ray & Associates Founded: 1970 Products: Process Instrumentation Markets: Industrial Municipal Water and Wastewater Territories: Michigan Associations: AWWE, MWEA, MRWA With DynaMACS since : 2000 Client Challenge Dave Ray and Associates is an agency that serves many of its manufacturers in a dual role: as a rep, and as a distributor who warehouses and sells products. As a result, the agency has double the challenge: track commissions and analyze sales

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