Case Study

Can Good Research Help Retain Members and Improve Chapters?

Can Good Research Help Retain Members and Improve Chapters?

Can Good Research Help Retain Members and Improve Chapters?

COMPREHENSIVE SURVEY & ANALYTICS The survey data was analyzed using Chi-square Automatic Interaction Detection (CHAID), multiple regression analysis and other appropriate statistical tests. We then wrote a comprehensive report and presented the findings to ABC’s team. CERC’s analytic team reviewed the data ABC has on its chapters, requested more data, computed a failure likelihood metric, and analyzed the relationship of the chapter characteristics to failure likelihood. Associated Builders and Contractors (ABC) is the national U.S. trade association representing the non-union construction industry. It consists of 70 chapters with 21,000 commercial contractors and construction-related firms among its members. ORGANIZATION PROFILE CHALLENGE Like most associations, ABC d

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