Info-direct, a card service bureau, sought a more efficient and flexible solution to meet the evolving needs of its financial customers, including a leading European retail bank. The bank required high-quality, on-demand card printing with customizable designs, reducing reliance on preprinted inventory while increasing speed and personalization options. To address these needs, Info-direct partnered with Entrust to implement an innovative card issuance solution that enabled dynamic personalization and streamlined production. This approach improved operational efficiency, enhanced flexibility, and allowed the bank to deliver visually appealing, customized payment cards that better reflect its brand while meeting customer expectations.

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