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Case Study

CASE STUDY: AFFILIATE / CO-BRANDED DIRECT MAIL

CASE STUDY: AFFILIATE / CO-BRANDED DIRECT MAIL

CASE STUDY: AFFILIATE / CO-BRANDED DIRECT MAIL

Wilen

A leading financial services provider partnered with Wilen to modernize a complex affiliate direct mail program spanning hundreds of co-branded partners. Wilen replaced pre-printed inventory and fragmented production workflows with an on-demand, digital model that dynamically combines partner branding, audience data, location information, and offers for each recipient. The approach consolidated campaigns into a single production stream, accelerated partner onboarding and campaign updates, and improved personalization and scalability. Postal and manufacturing optimization delivered up to 30% postage savings while reducing waste and operational costs. The result was a flexible, data-driven acquisition engine capable of supporting hundreds of personalized campaign variations simultaneously wh

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